Read the leaflet, follow the instructions, and use (over-the-counter) medicines wisely. That is the joint message from European medicines authorities involved in the campaign. The campaign aims to raise awareness among European citizens about the importance of proper use of over-the-counter (OTC) medicines.
The campaign targets everyone who occasionally uses OTC medicines such as painkillers, nasal sprays, antacids, or cough syrup.
What are over-the-counter medicines?
Over-the-counter medicines can be purchased without a prescription from a pharmacy. These medicines are intended for mild health complaints such as pain, fever, or a cold. However, no medicine is without risk. Incorrect use can lead to unpleasant side effects or even addiction. That is why it is important—just as with any medicine—to read the patient information leaflet carefully and follow the instructions.
European cooperation
Since the use of OTC medicines crosses borders, European countries have joined forces in this campaign. It underscores the essential steps for a safer use of these medicines: reading the leaflet, adhering to the recommended maximum duration of use, and consulting a doctor if symptoms persist.
“Medicines are not sweets” is the first joint campaign launched by the Heads of Medicines Agencies (HMA).


About HMA
The Heads of Medicines Agencies (HMA) is a network of national authorities in Europe who are involved in the registration of medicines. HMA works closely with the European Medicines Agency (EMA) and the European Commission to ensure the safety, quality, and effectiveness of medicines.
“For the first time, European medicines agencies are joining forces in a coordinated campaign through the HMA network. This initiative marks a promising step towards stronger collaboration in support of public health. Together, we can better raise awareness among citizens about the responsible use of medicines.”
Hugues Malonne, CEO of the FAMHP